Some 8.5 lakh chemists across the nation on Wednesday downed their shutters demanding action from the government against "illegal" online sale of medicines.
There may be shortage of drugs till pharmaceutical companies supply new batches with revised MRPs.
The situation is severe in North India as most of the logistics operation was manned by migrant labourers from Uttar Pradesh and Bihar. The problem with manpower is not only in courier and delivery services, but also at a shop level.
Experts believe the move will have little impact given limited production of generic drugs and authority of doctors in prescribing medicines.
As rural demand tapers, companies are back at the drawing board, firming up plans to beat the unexpected slowdown in sales.
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The mascot has gone off air now, but not before helping the Gujarat-based detergent brand script the perfect win for an underdog in the eighties.
